28 Years as a Business Owner
Long-term experience running and operating real businesses, including sales, advertising, lead flow, and managing the day-to-day numbers.
Owner-Led · Henderson, NV
28-Year Business Owner Helping Service Businesses Generate More Calls, Leads & Customers
Google Ads, SEO, Meta Ads, and proven lead systems built around qualified calls, clear tracking, and measurable business growth.
Chad Nelson
Founder · Champion Digital Marketing
Business Owner First
A Marketer Who’s Actually Run Businesses
I was a business owner long before I was a digital marketer. I learned this work because traditional advertising stopped producing results for my own business — and I had to figure out how to generate leads, calls, and customers in a measurable way.
That experience shaped a practical approach: focus on what actually moves the business forward, explain it in plain English, and report on numbers that matter to the owner sitting across the table.
Based in Henderson, Nevada, with roots in Northern California service business marketing — working with owners across the Las Vegas, Folsom, and broader U.S. service business landscape.
Leads, calls, and customers — the numbers that actually grow the business.
Plain-English reporting — no confusing dashboards or jargon.
You own your accounts and data — no lock-ins, no held hostage.
One point of contact — no disappearing account managers.
I’m a business owner first, and a marketer second. That’s why I focus on lead quality, qualified calls, and the numbers that actually grow a service business.
— Chad Nelson, Founder of Champion Digital Marketing
Experience & Authority
Decades of Operating & Growing Service Businesses
A working knowledge of the channels that move the needle for local service businesses — built through years of running campaigns, managing budgets, and answering to results.
15 Years Helping Businesses Grow
Working with local service businesses, franchises, and multi-location operators to improve visibility and generate qualified leads.
Google Ads & Lead Generation
Search campaigns built around the keywords that actually drive phone calls, form fills, and new customers for service businesses.
Local SEO & Google Business Profile
Local visibility strategies focused on map pack rankings, profile optimization, and being found by ready-to-buy local customers.
Meta Ads for Service Businesses
Facebook and Instagram lead campaigns paired with proper tracking, targeting, and follow-up systems.
Website Compliance & Consent-Aware Systems
Modern, consent-aware tracking and website compliance setups built for the current ad and privacy landscape.
Businesses & Ventures
What I’ve Built and Where I Operate
Champion Digital Marketing
Henderson, NVGoogle Ads, SEO, Meta Ads, website compliance, and proven lead systems for service businesses across the U.S.
championdigitalmarketing.comChampion Online Marketing
Folsom, CAEstablished digital marketing agency with 15 years of experience helping local businesses improve visibility and generate qualified leads.
championonlinemarketing.comVending4Success
Business OwnershipLong-term business ownership experience that shaped my understanding of sales, advertising, lead flow, and what real business growth actually looks like.
Operating background
Services
Built Around Calls, Leads, and Customers
Every service is shaped around one question: is this producing measurable lead flow for the business?
Google Ads Management
Search campaigns built around buyer-intent keywords, with clear tracking on what produces qualified calls and form fills.
Outcome: Lead flow you can measure and improve.
Local SEO & AEO
Local map pack visibility, Google Business Profile optimization, and answer engine readiness for the way customers search today.
Outcome: Found first, called first.
Meta Advertising
Facebook and Instagram lead generation built for service businesses, with creative and audience strategy that holds up over time.
Outcome: Steady lead flow at a known cost.
Proven Lead Systems
End-to-end systems for capturing, tracking, and following up with leads so they don’t fall through the cracks between channels.
Outcome: Higher close rate from the same lead volume.
Website Compliance
Consent-aware tracking, privacy notices, and analytics setups built for the current advertising and data landscape.
Outcome: Compliant tracking that protects ad performance.
Conversion-Focused Websites
Service business websites designed around the call, the form, and the booked appointment — not just a brochure online.
Outcome: More leads from the same traffic.
Note: AI-powered lead response and follow-up systems are being developed as part of the next phase of service offerings Coming soon
Proof Points & Case Studies
Real Work for Real Service Businesses
Real Campaigns. Real Lead Flow.
A live look at lead generation campaigns running across Google Ads, Meta, and Call Ads for service businesses — with the kind of cost-per-lead and call volume that actually moves the needle for an owner.
355
Calls placed
$8.78
Cost per call
217
Form leads
535K+
Impressions delivered
Client identifiers blurred for privacy. Full results and references available on request.
Additional case studies are being organized and will be added soon. Reach out directly for current results and references.
01
Senior Care Franchise — Google Ads Campaign
Multi-location senior care campaign built around qualified family inquiries and increased call volume.
Franchise · Google Ads02
Electrical Panel Upgrade Lead Generation
Lead generation campaign experience for electrical contractors targeting high-value panel upgrade jobs.
Electrical · Lead Gen03
Local SEO for Contractors & Service Businesses
Local SEO campaigns focused on map pack visibility and Google Business Profile performance for service trades.
Local SEO · Contractors04
Franchise & Multi-Location Campaigns
Experience structuring campaigns and tracking across multiple locations under a single brand or franchise system.
Multi-Location · Franchise
Who I Help
Service Businesses That Live and Die by Lead Flow
I work with owners of local and regional service businesses where the next phone call genuinely matters to the bottom line.
Electricians
Contractors
Senior Care
Locksmiths
Veterinarians
Healthcare Providers
Professional Services
Local Service Businesses
How I Work
Owner-Led, Transparent, and Built Around Your Business
01
You Own Your Accounts and Data
Google Ads, Meta, Analytics, and your website all stay in your name. No held-hostage relationships.
02
Clear Communication
One point of contact who knows your account — not a rotating cast of junior account managers.
03
Strategy in Plain English
What we’re doing, why we’re doing it, and what to expect — explained the way an owner needs to hear it.
04
Focus on Lead Quality
The work is judged by qualified calls, not impressions. We measure what actually produces customers.
05
No Account Lock-Ins
Month-to-month relationships built on results, not contracts that trap you for a year.
06
Owner-Led Strategy
You work with me directly — the person who will actually be making decisions about your account.
Why Businesses Stay
Long-Term Relationships, Built the Right Way
Most agency turnover comes down to communication, ownership, and trust. Here’s how those things actually work when you partner with me.
Direct Owner Communication
You talk to the person making decisions about your account — not a queue, ticket, or middle layer.
No Junior Account Managers
No revolving door of new contacts every few months. Your account stays with someone who knows it.
Clear Reporting
Reports built around what you actually need to see — calls, leads, cost per result — in plain English.
Fast Response Times
When something needs attention — an ad, a tracking issue, a question — you get a real response, quickly.
Long-Term Relationships
Most clients stay for years. The work compounds when you’re not constantly starting over with someone new.
Accounts Stay in Your Ownership
Your Google Ads, Meta, Analytics, and website remain in your name. Always. No exceptions.
What’s Coming Next
AI-Powered Lead Response & Follow-Up Systems
The next phase of service offerings: smarter response times, better qualification, and follow-up that doesn’t depend on a busy front desk to remember every lead.
Faster Lead Response
Reach inbound leads in minutes, not hours.
Lead Qualification
Sort the serious from the curious before your team picks up the phone.
Automated Follow-Up
Multi-touch sequences so leads don’t go cold while life happens.
Conversion Systems
End-to-end systems that turn ad spend into booked appointments.
Let’s Talk
Let’s Talk About Growing Your Business
If you run a service business and you want a clear, owner-to-owner conversation about lead generation, get in touch. No pressure, no scripted pitch.